📚 Complete Guide to Kajabi Software
Your Ultimate Resource for Online Course Creation & Marketing
📑 Table of Contents
🎯 What is Kajabi?
Kajabi is an all-in-one platform designed for creators, coaches, and entrepreneurs who want to build, market, and sell their knowledge online. It combines multiple tools into a single platform, making it easier to manage your online business.
• Core Purpose
- Create and sell online courses
- Build membership websites
- Manage coaching programs
- Sell digital products
- Run email marketing campaigns
• Who Uses Kajabi?
- Online course creators
- Business coaches
- Fitness trainers
- Consultants
- Content creators
- Small business owners
• Why Choose Kajabi?
Instead of using multiple separate tools for your online business (like one for courses, one for emails, one for landing pages), Kajabi brings everything together in one place. This saves time, reduces technical headaches, and keeps your business organized.
⚡ Key Features of Kajabi
• Course Creation Tools
- Video hosting and streaming
- Customizable course templates
- Quizzes and assessments
- File downloads for students
- Mobile-friendly course delivery
- Drip content scheduling
• Website Builder
- Professional templates included
- Custom domain connection
- Drag-and-drop editor
- Blog functionality
- SEO optimization tools
• Email Marketing
- Automated email sequences
- Broadcast emails to subscribers
- Email analytics and tracking
- Segmentation options
- Customizable email templates
• Sales & Marketing Funnels
- Landing page builder
- Sales funnel templates
- Checkout page customization
- Upsell and downsell options
- Payment integration (Stripe, PayPal)
• Advanced Features
- Affiliate program management
- Community building tools
- Mobile app (branded)
- API access for integrations
- Custom code editing
- Advanced automation workflows
- Webhooks for external connections
• Analytics & Reporting
- Revenue tracking dashboard
- Customer progress monitoring
- Email performance metrics
- Conversion rate tracking
- Sales forecasting
💰 Kajabi Pricing Plans (2025)
Kajabi offers four main pricing tiers. All plans include zero transaction fees, which means Kajabi doesn't take a percentage of your sales.
| Feature | Kickstarter | Basic | Growth | Pro |
|---|---|---|---|---|
| Monthly Price | ₹7,387/month | ₹12,367/month | ₹16,517/month | ₹33,117/month |
| Annual Price | ₹5,893/month | ₹9,879/month | ₹13,197/month | ₹26,477/month |
| Products | 1 Product | 3 Products | 15 Products | 100 Products |
| Funnels | 1 Funnel | 3 Funnels | 15 Funnels | 100 Funnels |
| Websites | 1 Website | 1 Website | 1 Website | 3 Websites |
| Active Customers | Up to 50 | Up to 1,000 | Up to 10,000 | Up to 20,000 |
| Contacts | 250 Contacts | 10,000 Contacts | 25,000 Contacts | 100,000 Contacts |
| Marketing Emails | 7,500/month | 10,000/month | 25,000/month | 100,000/month |
| Admin Users | 1 User | 1 User | 10 Users | 25 Users |
| Custom Domain | ❌ | ✅ | ✅ | ✅ |
| Affiliate Program | ❌ | ❌ | ✅ | ✅ |
| Custom Branding | ❌ | ❌ | ✅ | ✅ |
| Code Editor | ❌ | ❌ | ❌ | ✅ |
| 24/7 Support | ❌ | ❌ | ✅ | ✅ |
| Transaction Fees | 0% | 0% | 0% | 0% |
• Additional Costs to Consider
| Item | Cost | Description |
|---|---|---|
| Payment Processing | ~2.9% + ₹25 per transaction | Stripe or PayPal fees (not charged by Kajabi) |
| Kajabi Access Add-on | ₹8,217/month | Advanced community features |
| Branded Mobile App | Extra Cost | Custom iOS and Android app |
| Creator Studio Premium | Additional Fee | Content repurposing tools |
• Free Trial Information
✅ Yes, Kajabi offers a free trial!
- Standard: 14-day free trial
- Extended: Sometimes 30-day trial available
- You can test all Pro features during the trial
- No credit card required to start
🔄 Kajabi Workflow Process
Understanding how to use Kajabi effectively involves following a systematic workflow. Here's the step-by-step process:
Sign Up & Setup
Create account, choose plan, connect domain
Build Your Website
Choose template, customize design, add pages
Create Your Product
Upload course content, videos, downloads
Set Up Payment
Connect Stripe/PayPal, configure pricing
Create Sales Funnel
Design landing pages, checkout process
Email Marketing Setup
Create email sequences, broadcast campaigns
Launch & Market
Promote your product, drive traffic
Monitor & Optimize
Track analytics, improve conversions
• Content Creation Workflow
Creating a Course in Kajabi:
- Go to "Products" section
- Click "Create Product" and choose "Course"
- Add course title and description
- Create modules (sections) for your course
- Add lessons within each module
- Upload videos, PDFs, or other content
- Set up quizzes or assessments
- Configure drip schedule (if needed)
- Preview and publish
⚖️ Kajabi vs Other Platforms
How does Kajabi compare to popular alternatives?
| Feature | Kajabi | Teachable | Thinkific | Podia |
|---|---|---|---|---|
| Starting Price | ₹5,893/month | ₹2,407/month | ₹2,988/month | ₹3,320/month |
| Course Creation | ✅ Excellent | ✅ Excellent | ✅ Excellent | ✅ Good |
| Email Marketing | ✅ Built-in | ❌ Limited | ❌ Basic | ✅ Built-in |
| Website Builder | ✅ Full Featured | ✅ Basic | ✅ Good | ✅ Basic |
| Sales Funnels | ✅ Advanced | ❌ No | ❌ Limited | ❌ Basic |
| Affiliate Program | ✅ Yes | ❌ No | ✅ Yes | ✅ Yes |
| Transaction Fees | 0% | 5% (Basic plan) | 0% | 0% |
| Learning Curve | Medium | Easy | Easy | Easy |
• When to Choose Kajabi
- You want an all-in-one solution
- You need advanced marketing tools
- You're willing to invest more for quality
- You plan to scale your business
- You want professional design options
• When to Consider Alternatives
- You're on a very tight budget
- You only need basic course hosting
- You already have email marketing tools
- You're just testing the waters
✅ Benefits of Using Kajabi
• All-in-One Platform
No need to integrate multiple tools. Everything works together seamlessly in one dashboard.
• Professional Templates
Beautiful, mobile-responsive designs that make your business look professional from day one.
• Zero Transaction Fees
Keep 100% of your revenue (minus payment processor fees). Kajabi doesn't take a cut of your sales.
• Powerful Marketing Tools
Built-in email marketing, automation, and sales funnels to grow your business.
• Excellent Support
24/7 chat support, extensive knowledge base, and active community of users.
• Mobile Apps
Students can access content on the go. Pro users can create branded mobile apps.
⚠️ Limitations of Kajabi
• Higher Price Point
More expensive than many alternatives, which might be challenging for beginners or small businesses.
• Learning Curve
Many features mean more to learn. Can be overwhelming at first for non-tech-savvy users.
• Limited Customization
While templates are nice, deep customization requires the Pro plan and coding knowledge.
• Course Authoring
Not as advanced as dedicated course platforms for complex assessments or gamification.
• Overkill for Simple Needs
If you only need basic course hosting, you're paying for features you might not use.
• Email Deliverability
Requires proper domain authentication setup to ensure emails reach inboxes effectively.
📝 Test Your Knowledge
Click on each question to reveal the answer!
🎓 Final Thoughts
Kajabi is a powerful, comprehensive platform that can replace multiple tools in your tech stack. While it comes at a premium price, the value it provides through its all-in-one approach, zero transaction fees, and professional features makes it worthwhile for serious online entrepreneurs.
Key Takeaways:
- ✅ Best for: Serious creators ready to invest in their online business
- ✅ Replaces: Course platforms, email marketing tools, website builders, and sales funnel software
- ✅ Investment: Starting at ₹5,893/month (annual billing)
- ✅ Trial: 14-30 days free to test everything
Start with the free trial to experience Kajabi yourself. Explore the features, build a test course, and see if it fits your business needs before committing to a paid plan!