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๐ Introduction to Equity Market Analysis
The equity market, also known as the stock market, is where shares of publicly traded companies are bought and sold. Investors use two primary methods to analyze stocks: Technical Analysis and Fundamental Analysis. Both approaches provide valuable insights but from different perspectives.
Purpose: This comprehensive guide covers both analytical methods to help investors make informed decisions in equity markets. Understanding these approaches is crucial for successful investing.
๐ Disclaimer: This resource is for educational purposes only and does not constitute legal advice or investment recommendations.
๐ Technical Analysis
๐ What is Technical Analysis?
Technical Analysis is the study of past market data, primarily price and volume, to forecast future price movements. It assumes that all relevant information is already reflected in the price.
๐ Key Principles of Technical Analysis
- Market Action Discounts Everything: All information (fundamental, economic, political) is reflected in price.
- Price Moves in Trends: Prices tend to move in identifiable trends (uptrend, downtrend, sideways).
- History Tends to Repeat: Market psychology and patterns repeat over time.
๐ Types of Charts
| Chart Type | Description | Best For | Complexity |
|---|---|---|---|
| Line Chart | Connects closing prices with a line | Quick trend identification | Simple |
| Bar Chart | Shows open, high, low, close (OHLC) | Price range analysis | Moderate |
| Candlestick Chart | Visual representation of OHLC data | Pattern recognition | Moderate |
| Renko Chart | Filters out minor price movements | Trend filtering | Advanced |
๐ Technical Indicators
๐น Trend Indicators
- Moving Averages (MA): Simple Moving Average (SMA), Exponential Moving Average (EMA)
- Moving Average Convergence Divergence (MACD): Shows relationship between two EMAs
- Average Directional Index (ADX): Measures trend strength
- Parabolic SAR: Identifies potential reversal points
๐น Momentum Indicators
- Relative Strength Index (RSI): Measures overbought/oversold conditions (0-100 scale)
- Stochastic Oscillator: Compares closing price to price range
- Commodity Channel Index (CCI): Identifies cyclical trends
- Rate of Change (ROC): Measures percentage price change
๐น Volume Indicators
- On-Balance Volume (OBV): Uses volume flow to predict price changes
- Volume Weighted Average Price (VWAP): Average price weighted by volume
- Accumulation/Distribution Line: Measures money flow
- Chaikin Money Flow: Measures buying and selling pressure
๐น Volatility Indicators
- Bollinger Bands: Uses standard deviation to create price channels
- Average True Range (ATR): Measures market volatility
- Keltner Channels: Envelope-based indicator using ATR
- Donchian Channels: Shows highest high and lowest low
๐ฏ Chart Patterns
| Pattern Name | Type | Signal | Reliability |
|---|---|---|---|
| Head and Shoulders | Reversal | Bearish (after uptrend) | High |
| Inverse Head and Shoulders | Reversal | Bullish (after downtrend) | High |
| Double Top | Reversal | Bearish | Moderate-High |
| Double Bottom | Reversal | Bullish | Moderate-High |
| Triangle (Ascending) | Continuation | Bullish | Moderate |
| Triangle (Descending) | Continuation | Bearish | Moderate |
| Cup and Handle | Continuation | Bullish | High |
| Flag and Pennant | Continuation | Trend direction | Moderate |
๐จ Candlestick Patterns
| Pattern | Candles | Signal | Description |
|---|---|---|---|
| Doji | 1 | Indecision | Open and close are nearly equal |
| Hammer | 1 | Bullish Reversal | Small body, long lower shadow |
| Shooting Star | 1 | Bearish Reversal | Small body, long upper shadow |
| Engulfing (Bullish) | 2 | Bullish Reversal | Large green candle engulfs previous red |
| Engulfing (Bearish) | 2 | Bearish Reversal | Large red candle engulfs previous green |
| Morning Star | 3 | Bullish Reversal | Red, small, green candle sequence |
| Evening Star | 3 | Bearish Reversal | Green, small, red candle sequence |
๐ Support and Resistance
- Support Level: Price level where demand is strong enough to prevent further decline
- Resistance Level: Price level where selling pressure prevents further rise
- Breakout: When price moves beyond support or resistance level
- Breakdown: When price falls below support level
๐ Time Frames for Analysis
| Time Frame | Chart Period | Trader Type | Holding Period |
|---|---|---|---|
| Scalping | 1-5 minutes | Day Trader | Seconds to minutes |
| Intraday | 5-60 minutes | Day Trader | Hours (same day) |
| Swing Trading | Daily, 4-hour | Swing Trader | Days to weeks |
| Position Trading | Weekly, Monthly | Position Trader | Weeks to months |
| Long-term Investment | Monthly, Yearly | Investor | Years |
๐ผ Fundamental Analysis
๐ What is Fundamental Analysis?
Fundamental Analysis is a method of evaluating a company's intrinsic value by examining related economic, financial, and other qualitative and quantitative factors. It aims to determine whether a stock is overvalued or undervalued.
๐ Key Components of Fundamental Analysis
๐น Qualitative Factors
- Business Model: How the company generates revenue and profits
- Competitive Advantage (Moat): Unique strengths that protect market position
- Management Quality: Experience and track record of leadership team
- Industry Position: Market share and competitive landscape
- Corporate Governance: Board structure and shareholder rights
- Brand Value: Strength and recognition of company brands
๐น Quantitative Factors
- Financial Statements: Balance Sheet, Income Statement, Cash Flow Statement
- Financial Ratios: Profitability, liquidity, leverage, efficiency ratios
- Revenue and Earnings Growth: Historical and projected growth rates
- Cash Flow Analysis: Operating, investing, and financing cash flows
๐ Financial Ratios
๐น Profitability Ratios
| Ratio | Formula | What it Measures | Good Range |
|---|---|---|---|
| Net Profit Margin | (Net Income / Revenue) ร 100 | Percentage of revenue that is profit | > 10-20% |
| Return on Equity (ROE) | (Net Income / Shareholders' Equity) ร 100 | Profitability relative to equity | > 15-20% |
| Return on Assets (ROA) | (Net Income / Total Assets) ร 100 | Efficiency in using assets | > 5-10% |
| Operating Margin | (Operating Income / Revenue) ร 100 | Operational efficiency | > 15-20% |
| Gross Margin | (Gross Profit / Revenue) ร 100 | Production efficiency | > 30-40% |
๐น Valuation Ratios
| Ratio | Formula | What it Measures | Interpretation |
|---|---|---|---|
| Price to Earnings (P/E) | Market Price / Earnings Per Share | Price relative to earnings | Lower may indicate undervalued |
| Price to Book (P/B) | Market Price / Book Value Per Share | Price relative to book value | < 3 generally considered good |
| Price to Sales (P/S) | Market Cap / Total Revenue | Market value vs revenue | < 2 often considered attractive |
| PEG Ratio | P/E Ratio / Earnings Growth Rate | P/E adjusted for growth | < 1 may indicate undervalued |
| Dividend Yield | (Annual Dividend / Price) ร 100 | Return from dividends | Higher is better for income |
| Enterprise Value/EBITDA | EV / EBITDA | Company value vs earnings | < 10 often attractive |
๐น Liquidity Ratios
| Ratio | Formula | What it Measures | Good Range |
|---|---|---|---|
| Current Ratio | Current Assets / Current Liabilities | Short-term liquidity | 1.5 - 3.0 |
| Quick Ratio | (Current Assets - Inventory) / Current Liabilities | Immediate liquidity | > 1.0 |
| Cash Ratio | Cash & Cash Equivalents / Current Liabilities | Most liquid assets coverage | > 0.5 |
๐น Leverage Ratios
| Ratio | Formula | What it Measures | Good Range |
|---|---|---|---|
| Debt to Equity | Total Debt / Total Equity | Financial leverage | < 1.0 - 2.0 |
| Debt to Assets | Total Debt / Total Assets | Asset financing by debt | < 0.5 |
| Interest Coverage | EBIT / Interest Expense | Ability to pay interest | > 3.0 |
๐น Efficiency Ratios
| Ratio | Formula | What it Measures | Interpretation |
|---|---|---|---|
| Asset Turnover | Revenue / Average Total Assets | Asset utilization efficiency | Higher is better |
| Inventory Turnover | Cost of Goods Sold / Average Inventory | Inventory management | Higher is better |
| Receivables Turnover | Net Credit Sales / Average Receivables | Collection efficiency | Higher is better |
๐ฐ Valuation Methods
| Method | Description | Best For | Limitation |
|---|---|---|---|
| Discounted Cash Flow (DCF) | Present value of future cash flows | Mature, stable companies | Sensitive to assumptions |
| Dividend Discount Model (DDM) | Present value of future dividends | Dividend-paying stocks | Not for non-dividend stocks |
| Comparable Company Analysis | Compare with similar companies | Industry comparison | Finding true comparables |
| Asset-Based Valuation | Net asset value calculation | Asset-heavy companies | Ignores intangible value |
๐ Economic Indicators
- GDP Growth Rate: Overall economic health indicator
- Inflation Rate: Purchasing power and cost of capital
- Interest Rates: Cost of borrowing and investment returns
- Unemployment Rate: Labor market strength
- Consumer Confidence Index: Spending patterns indicator
- Industrial Production: Manufacturing sector health
๐ข Industry Analysis (Porter's Five Forces)
- Competitive Rivalry: Intensity of competition in the industry
- Threat of New Entrants: Ease of new competitors entering
- Bargaining Power of Suppliers: Supplier influence on prices
- Bargaining Power of Buyers: Customer influence on prices
- Threat of Substitutes: Alternative products/services availability
โ๏ธ Technical vs Fundamental Analysis Comparison
| Aspect | Technical Analysis | Fundamental Analysis |
|---|---|---|
| Focus | Price movements and patterns | Company's intrinsic value |
| Time Horizon | Short to medium term | Long term |
| Data Used | Price, volume, chart patterns | Financial statements, ratios, industry data |
| Best For | Trading, timing entry/exit | Investment, stock selection |
| Trader Type | Day traders, swing traders | Long-term investors |
| Assumption | Price reflects all information | Price may not reflect true value |
| Tools | Charts, indicators, patterns | Financial ratios, valuation models |
| Decision Making | When to buy/sell | What to buy/sell |
| Market Efficiency | Believes markets are not perfectly efficient | Believes markets can misprice stocks |
| Risk Management | Stop-loss, position sizing | Diversification, margin of safety |
๐ก Best Practice: Many successful investors combine both Technical and Fundamental Analysis for comprehensive decision-making. Use Fundamental Analysis to identify quality stocks, and Technical Analysis to time your entry and exit points.
๐ Equity Analysis Decision Flowchart
Investment Decision Required
(Days to Weeks)
โข Study price charts
โข Identify patterns
โข Apply indicators
โข Set stop-loss
(Months to Years)
โข Study financials
โข Calculate ratios
โข Assess management
โข Value the company
(Weeks to Months)
โข Fundamental for selection
โข Technical for timing
โข Risk management
โข Portfolio balance
โข Place order
โข Set targets
โข Monitor position
Continuous evaluation and adjustment
๐ง Equity Market Analysis Mind Map
ANALYSIS
ANALYSIS
Line, Bar,
Candlestick
MA, RSI,
MACD, Bollinger
H&S, Triangles,
Flags
Resistance
Key Levels
ANALYSIS
Ratios
P/E, ROE,
Debt/Equity
DCF, DDM,
Comparables
Income, Balance,
Cash Flow
Management,
Industry
MANAGEMENT
Limit losses
Sizing
Capital allocation
Portfolio spread
FACTORS
GDP, Inflation,
Interest rates
Sector trends,
Competition
Bull/Bear,
News impact
โ Questions & Answers
Answer: Technical Analysis focuses on price movements, chart patterns, and trading volumes to predict future price movements. It's primarily used for timing trades. Fundamental Analysis, on the other hand, examines a company's financial health, management quality, industry position, and intrinsic value to determine if a stock is overvalued or undervalued. Technical analysis is short-term oriented while fundamental analysis takes a long-term investment perspective.
Answer: No single indicator is 100% reliable, but commonly trusted indicators include:
- Moving Averages (MA): Helps identify trend direction
- Relative Strength Index (RSI): Shows overbought/oversold conditions
- MACD: Identifies trend changes and momentum
- Bollinger Bands: Measures volatility and price extremes
The key is to use multiple indicators together for confirmation rather than relying on just one.
Answer: There's no universal "good" P/E ratio as it varies by industry and market conditions. However, general guidelines include:
- P/E < 15: Often considered undervalued or value stock
- P/E 15-25: Average or fairly valued
- P/E > 25: May be overvalued or growth stock
Always compare a company's P/E ratio with its industry average and historical P/E. Growth stocks typically have higher P/E ratios, while mature companies have lower ratios. Also consider PEG ratio (P/E adjusted for growth) for better context.
Answer: Support and resistance levels can be identified using:
- Historical Price Levels: Where price has bounced or reversed multiple times
- Round Numbers: Psychological levels like โน100, โน500, โน1000
- Moving Averages: 50-day and 200-day MAs often act as dynamic support/resistance
- Trend Lines: Connect highs (resistance) or lows (support)
- Volume Clusters: Price levels with high trading volume
- Fibonacci Retracements: Key levels at 38.2%, 50%, 61.8%
The more times price respects a level, the stronger that support or resistance becomes.
Answer: Start with these essential ratios:
- P/E Ratio: Valuation - is the stock expensive?
- ROE (Return on Equity): Profitability - how efficiently does it use shareholder money?
- Debt to Equity: Leverage - is the company over-leveraged?
- Current Ratio: Liquidity - can it pay short-term obligations?
- Net Profit Margin: Profitability - what percentage of revenue is profit?
- EPS Growth: Earnings trend - is the company growing?
These six ratios give you a quick snapshot of valuation, profitability, financial health, and growth prospects.
Answer: Yes, but with modifications. For long-term investing:
- Use Longer Time Frames: Weekly and monthly charts instead of daily
- Focus on Major Trends: Long-term trend lines and moving averages (200-day MA)
- Combine with Fundamentals: Use technical analysis for entry/exit timing, not stock selection
- Key Levels: Identify major support/resistance for buying opportunities
However, fundamental analysis should be primary for long-term investment decisions, with technical analysis as a supplementary tool for timing.
Answer: DCF is a valuation method that estimates a company's intrinsic value based on projected future cash flows, discounted to present value.
Steps to use DCF:
- Project Future Cash Flows: Estimate free cash flow for next 5-10 years
- Determine Discount Rate: Usually the Weighted Average Cost of Capital (WACC)
- Calculate Terminal Value: Value beyond projection period
- Discount to Present Value: Apply discount rate to all future cash flows
- Sum All Values: Add present values to get intrinsic value
- Compare with Market Price: If intrinsic value > market price = undervalued
Formula: DCF = CFโ/(1+r)ยน + CFโ/(1+r)ยฒ + ... + CFโ/(1+r)โฟ + Terminal Value/(1+r)โฟ
Where CF = Cash Flow, r = discount rate, n = year
Answer: The best time frame depends on your trading style:
- Scalping (Minutes): 1-5 minute charts - Very short-term, multiple trades per day
- Day Trading (Hours): 5-60 minute charts - Close positions same day
- Swing Trading (Days): 4-hour and daily charts - Hold for 2-10 days
- Position Trading (Weeks/Months): Daily and weekly charts - Hold for weeks to months
Pro Tip: Use multiple time frame analysis:
- Higher time frame (e.g., daily) for overall trend
- Lower time frame (e.g., 1-hour) for precise entry/exit
Choose based on your available time, risk tolerance, and trading capital.
Answer: Volume is extremely important and acts as confirmation for price movements:
- Volume Confirms Trends: Rising prices with high volume = strong uptrend
- Breakout Validation: High volume on breakout confirms its validity
- Reversal Signals: Sudden volume spikes may indicate trend reversal
- Divergence Warning: Price rising but volume falling = potential reversal
Key Principles:
- High volume = Strong conviction in price move
- Low volume = Weak move, likely to reverse
- Volume precedes price = Professional traders accumulating/distributing
Always analyze price action together with volume for reliable signals.
Answer: It depends on your investment goals and time horizon:
Choose Technical Analysis if:
- You're a short-term trader (days to weeks)
- You want to time market entry and exit
- You trade based on price action and momentum
- You have limited time for deep research
Choose Fundamental Analysis if:
- You're a long-term investor (months to years)
- You want to identify undervalued stocks
- You focus on company quality and intrinsic value
- You can dedicate time to detailed research
Best Approach - Combine Both:
- Step 1: Use Fundamental Analysis to select quality stocks
- Step 2: Use Technical Analysis to time your entry at favorable prices
- Step 3: Use Technical Analysis for exit signals or trailing stops
This combined approach leverages the strengths of both methods for optimal results.
