Sign in to Google Ads

Navigate to ads.google.com and sign in with your Google account

• If you don't have an account, click "Start Now" to create one
• You'll need a valid email address and payment method
• Initial setup takes 5-10 minutes

Create New Campaign

Click the "+ New Campaign" button in your dashboard

• Select campaign goal: Sales, Leads, Website Traffic, etc.
• Choose campaign type: "Search"
• Select how you want to achieve your goal

Configure Campaign Settings

Set up your campaign parameters:

• Campaign Name: "Summer Sale - Electronics 2025"
• Networks: Google Search Network (recommended)
• Locations: India, or specific cities/states
• Languages: English, Hindi, etc.
• Budget: ₹500 per day (minimum ₹250/day recommended)
• Bidding: Choose "Maximize Clicks" for beginners

Set Up Ad Groups

Create ad groups with related keywords:

• Ad Group Name: "Laptops Under 50000"
• Each ad group should focus on one product/service category
• Create multiple ad groups for better organization

Add Keywords

Enter relevant keywords that trigger your ads:

• Broad Match: laptop (reaches widest audience)
• Phrase Match: "buy laptop online" (more specific)
• Exact Match: [best laptop under 50000] (most specific)
• Add 10-20 keywords per ad group initially
• Use Google Keyword Planner for ideas

Create Your Ad Copy

Write compelling ad text with multiple headlines and descriptions:

Add Ad Extensions

Enhance your ads with additional information:

• Sitelink Extensions: Additional links (Shop All, Bestsellers, Deals)
• Callout Extensions: 24/7 Support, Free Returns, COD Available
• Call Extensions: +91-98765-43210
• Location Extensions: Show your store address
• Price Extensions: Display product prices

Set Bid Amounts (Optional)

If using manual bidding, set your maximum CPC:

• Default bid: ₹10-₹50 per click (varies by industry)
• Adjust based on keyword competition
• Start low and increase gradually

Review and Publish

Final checks before launching:

• Review all settings and ad copy
• Check for spelling and grammar errors
• Verify landing page URLs work correctly
• Ensure billing information is set up
• Click "Publish Campaign"

Monitor and Optimize

Track performance and make improvements:

• Check campaign performance daily for the first week
• Monitor CTR, CPC, conversions, and Quality Score
• Pause underperforming keywords
• Add negative keywords to avoid irrelevant clicks
• Test different ad variations (A/B testing)
• Adjust bids based on performance